The Business Orientation Program is the core activity of the foundation. It is a Mentorship
Program for African students who are studying for a master in the Netherlands and plan to
start a business when they go back to their home country.
Each year, a limited number of students with a strong drive to start their own business are
selected. They develop their own website and go on a journey to do research, interview
potential suppliers, customers, entrepreneurs and contacting microcredit organizations. The
proof is in the eating of the pudding. By involving the people mentioned earlier, they gain
confidence to turn their plans into reality.